SoCal Born & Breed
In the tradition of Southern California's rich history of industriousness and sustainability, Crush & Brew® promotes the idea that people should eat and drink and enjoy the fruits of their labor and experience the good that comes from their hard work. For centuries Temecula Valley has served as a cradle of industriousness in farming, ranching, and the development of land and commerce.
During Temecula's rich and colorful history, Spanish Ranchos were formed, cattle and horses grazed the valley's 87,000 acres, and the state's second post office was formed. The California Southern Railroad Company came to town, and in the late 1960's land developers, grape growers and real estate investors began their quest to find golden opportunity.
During Temecula's rich and colorful history, Spanish Ranchos were formed, cattle and horses grazed the valley's 87,000 acres, and the state's second post office was formed. The California Southern Railroad Company came to town, and in the late 1960's land developers, grape growers and real estate investors began their quest to find golden opportunity.